How to promote a female fashion brand within Islamic regulations?
Marketing of brands targeted towards women can be challenging in a highly regulated advertising sector in Iran. We used images of Mango products in combination to convey a feminine mood.
Websites with a high female audience were targeted with attractive display advertising.
We used the display banners not only to increase brand awareness, but to drive new customers into Tehran's Mango stores.
Increase brand awareness
HTC was not a very well known brand in Iran. We launched a carefully targeted banner advertising campaign to solidify the brand's association with mobile phones.
The mobile market is very crowded. To make the phone standout we focussed on its great looking handsets.
Carefully selected imagery in the banners showed off the phones's great features visually.
Young male audience
Predominantly we made use of display advertising targeted at a young male audience.
We promoted an online contest to encourage engagement with the brand.
Tremendous increase in brand awareness and desirability.
Social media for an E-commerce site
Albasco is a well known luxury clothing brand in Iran. They have also diversified into e-commerce. NetBina carried out SEO and a social media campaign for their e-commerce activities.
Albasco increased it social media fan base from almost no Facebook likes to tens of thousands in a few months.
NetBina carried out a consultancy project for the client, providing them with a plan for improving the user interface and service orientation of their e-commerce website.
Emirates wished to target Iranian residents living in Canada.
Our in-house ad platform allowed us to display banner ads targeting users from Canada. The campaign was carried out on popular websites in Iran and on Iranian websites in Canada.
This campaign was very rewarding, because despite the initial targeting challenge, in the end the client received the impressions and clicks precisely from the audience they were targeting.
Exir is a luxury Iranian furniture brand. We marketed their products using Google AdWords.
To show off the look of the furniture, NetBina also carried out limited display advertising for the brand.
Exir's target audience was at the more affluent end of the market. Our pre-existing data from previous campaigns allowed us to select the most appropriate web locations for such an audience and hence achieve the best return for the client.
Iranian mobile phone brand
An Iranian mobile phone brand wished to increase awareness.
The focus of the marketing campaign was display advertising on popular Iranian websites.
Given the alternative brands in the market, banner advertising for GLX aimed to show the audience a similar shaped handset as more popular smartphones but at a lower price.
Articles on Golestan's recipe competition and products in numerous publications.
Hundreds of keywords to increase user awareness of Golestan's wide range of food products.
Intensive banner advertising campaign targeted towards recipe and food related websites.
Sophisticated Google Adwords
NetBina ran a very sophisticated AdWords campaign for one of the major distributors of HP in Iran. This involved multiple Ad groups, dozens of individual ads and thousands of keywords. The campaign was hugely successful.
NetBina designed interactive and call2action banners for HP products. These were primarily for new products and seasonal promotions.
The HP campaigns pushed us as an agency to draw up very detailed analytical reports. This resulted in campaigns being extremely lean and efficient, maximising ROI. A code of practice which we now implement with all our campaigns.
Over 1 billion impressions in 6 months for just 1 campaign
Regular extensive campaigns carried out for Samsung, Samsung Mobile, Samsung IT and Samsung HA (Household Appliances). Crisis Management and promotion of Corporate Social Responsibility (CSR) program.
Given the slow internet connection speeds in Iran, generic ad agency code for expanding banners could not be successfully used in Iran. NetBina developed a custom ad platform to serve feature rich interactive and expanding banners in Iran using low bandwidth. This was carried out for Samsung during London Olympics and was immensely successful.
A large number of Samsung products have been launched and promoted by NetBina.
Shatel is one of Iran's leading Internet Service Providers.
Banners were displayed on select websites to persuade Internet surfers to change their ISP.
NetBina planned and executed the media plan for the campaign on several Iranian websites.
How to make a non-alcoholic beer enticing?
Introduce a non-alcoholic beer to Iran's market using social media. From 0 fans to 50k on Facebook in 6 months. Original photography, copy and content tailored to the local market. Tapped into special calendar dates, local events, and national memes. Generated a tremendous loyal following and goodwill.
We used artwork which reflected national cultural events and local culture. Use of competitions to increase engagement.
We used artwork which reflected national cultural events and local culture. Use of competitions to increase engagement.
This was the first time case logic had ventured into online marketing in Iran.
We used Google AdWords to highlight the brand for any searches related to their products. The text ads had a call2action leading potential consumers directly to retailers.
Display advertising was used to highlight the wide range of Case Logic products.
ParsOnline is perhaps Iran's best known Internet Service Provider. NetBina initially carried out a market research survey for the company to determine the market perception about the brand.
NetBina ran a number of campaigns using banner animations to highlight the speed of their Internet access service.
We ran an extensive Google AdWords campaign to make ParsOnline's offers appear when users were searching for a competitor's services.
Nestle's launch of the Maggi brand
NetBina ran extensive banner advertising campaigns for Maggi soups.
The campaigns were targeted towards family websites.
Consumers became considerably more aware of the Maggi brand after the campaign.
Canon wanted to boost the awareness of its high end scanners for the corporate environment.
We ran a tongue and cheek campaign on how to reduce the huge paper load in offices by using rapid scanners.
The campaign raised awareness of the great solutions available for electronic archiving rather than just the products. This greatly increased market engagement with the campaign.
Kalleh had a very unusual request for us. They asked NetBina to help them recruit.
Kalleh were looking for a top executive manager. NetBina emailed the vacancy to a list of Iran's top professional managers.
The campaign resulted in only high quality applicants becoming aware of the vacancy and Kalleh were not deluged with a mass of applications.
NetBina ran a banner advertising campaign for Rexona.
Detailed statistics were provided for analysing and improving the performance of the creatives and banner placements.
Millions of impressions were delivered, introducing many in Iran to Rexona for the first time.
Asan motor asked NetBina to promote its sales of Hyundai motor cars in Iran digitally.
NetBina ran an extensive Google AdWords campaign for Hyundai in Iran. Many keywords relating to competitor brands were also targeted to give potential customers the choice of buying a Hyundai instead.
Many keywords relating to competitor brands were also targeted to give potential customers the choice of buying a Hyundai instead.
Top MidEast job agency
Mawaride asked us not only to market their services but to facilitate their whole operation in Iran.
We provided Mawaride with legal and logistical help to set up their office and services in Iran.
Before Mawaride approached us they had invested approximately $13 of their advertising budget for each registered user on their job agency website in Iran. Over just a 6 month period, we reduced this to $1 per registered user.
Biggest classified website in iran
Sheypoor were looking for a marketing campaign which would highlight the variety of products listed on their website.
We asked our online marketing team to write a special ad script to dynamically access the Sheypoor website, and display their latest classified listing in a display banner on very popular Iranian websites.
Along with a Facebook campaign, Sheypoor, received a huge number of clicks and fans for their website and brand. NetBina were one of Sheypoor's closest partners in helping to build up their web presence.
Atlas Khodro asked NetBina to run a digital campaign for potential semi luxury car buyers.
NetBina ran a very successful Google AdWords campaign generating many new sales leads.
The campaign focussed on call 2 action advertising, with potential customers being immediately presented with dealership telephone numbers.
University of New South Wales
UNSW run regular campaigns to attract international students.
UNSW required a targeted digital campaign.
NetBina ran regular banner ad campaigns in premium locations targeting the required demographic.
Qualitative market research
Nashuatec, one of the world's largest printer manufacturers, asked NetBina for a campaign to increase sales for their retail distributors. We visited local stores to find out what potential consumers were concerned with before making their purchasing decision.
Based on the market research, NetBina designed a unique campaign to match up Nashuatec's product features to consumer desires.
In effect, NetBina was involved in providing consultancy and marketing services from brand awareness to the sale in the store.
Mobile phone services
NetBina ran a digital campaign for this Iranian based mobile phone service company.
Asia Vacuum was looking for Iranian clients to source its range of industrial pumps. We ran a domestic campaign generating many sales leads.
Household Bazar, a provider of home based e-commerce solutions, asked NetBina to increase its participation figures. NetBina ran a purely digital campaign to increase its membership.
NetBina ran an awareness campaign for the No!No! female hair product range. We targeted publications with a large female demographic.
Online handicrafts store
NetBina ran a digital campaign for the Sowghat e-commerce site. To make it stand out, the focus was put on the beautifully crafted products themselves.
NetBina ran a short digital campaign for TehranKala's e-commerce website.
There was a proliferation of e-commerce websites in Iran, and many approached NetBina to run digital only campaigns for them. NetBina ran a banner campaign for Yektamas.
Classified automobile website
Bama is the most popular Iranian classified car website. NetBina has run digital campaigns including banner and Google AdWords for their website.
NetBina ran a digtal campaign for MeShopFa.ir, one of the popular e-commerce sites in Iran.
Torfeh is the provider of the best known accounting software 'Holoo' in Iran. NetBina ran a major digital campaign for their software, including PPC and display advertising.
Mahan is an Iranian educational organization.
NetBina helped Mahan to strengthen its brand name among the newly emerging young Iranian internet generation.
NetBina's digital marketing tools included PPC and impression based models, text based and display advertising to improve the brand's positioning.
Hotel, Cable car, Theme parks
Hotel Ramsar is one of Iran's legendary hotels on the shores of the Caspian sea.
The client asked NetBina for a campaign promoting its hotel, its cable car rides, and its children's theme park.
Given the wide variety of services on offer, NetBina also adopted a wide marketing mix, including PR, digital, PPC and display.
Following successful, advertisings campaign, NetBina provided traning seminars on marketing for MobiNet, Iran's premier WiMAX provider.
Display banners raised awareness of the WiMAX service for the Iranian audience.
NetBina ran an initial intensive campaign for the brand to launch WiMAX into the Iranian psyche.