Introduce a non-alcoholic beer to Iran's market using social media. From 0 fans to 50k on Facebook in 6 months. Original photography, copy and content tailored to the local market. Tapped into special calendar dates, local events, and national memes. Generated a tremendous loyal following and goodwill.
We used artwork which reflected national cultural events and local culture. Use of competitions to increase engagement.
Original photography to make the brand relevant to the Iranian way of life.